Advertise with us

Advertise on The Alternative One

Put your brand in front of modern rock, indie, grunge and post-punk fans who listen 24/7 on the web, in our apps and on smart speakers. The Alternative One is part of the NextWave Broadcasting network, and all advertising is planned and booked through NextWave.

Or call the promotions team: 1-516-900-1200

Who listens to The Alternative One

  • Core audience: adults 25–49 who follow modern rock and alternative, from established acts to emerging artists.
  • Where they listen: desktop and mobile browsers, our iPhone and Android apps, third-party radio apps and smart speakers.
  • Brands that fit: technology, automotive, fashion, gaming, audio gear, festivals and live events, streaming and experience brands.
  • Network reach: NextWave reports 3.5M monthly unique listeners across 302 US markets (network-wide, May 2026, not this station alone).

Ways to advertise

Audio spots

Commercials in the 24/7 stream, on the web, in the apps and on connected devices.

Show sponsorships

Sponsor specialty programs like the Modern Rock Radio Show or Emerging Artists Spotlight.

Website and sponsored content

Display placements and clearly labelled sponsored features on alternativeone.radio.

Product showcases

Disclosed reviews of motorcycles, audio gear, vehicles and travel.

Concerts and events

Promote shows and tours to readers of our concert guide.

One brief, five stations

Run on The Alternative One alone, or combine it with New Wave Radio, Yacht Rock Radio, Rock ‘n’ Roll Radio and Wild Country Radio in one custom NextWave package. Budgets start at $500 a month, for local, regional or national campaigns.

How it works

  1. Tell NextWave your goal, audience, timing and budget on the advertising form.
  2. NextWave recommends the station mix and ad formats.
  3. Creative and timing are coordinated before launch.

Our editorial commitment

Advertising is kept separate from programming. Advertising never buys airplay or chart positions, and sponsored content is always labelled. Read our editorial standards. Musicians looking for airplay should use Your Song on The Air instead.

Advertiser FAQ

How do I advertise on The Alternative One?

Fill in the advertising form on the NextWave Broadcasting site with your goal, audience, timing and budget. The NextWave team replies with a recommended plan. You can also call 1-516-900-1200 or email Promotions@NextWaveRadioGroup.com.

How much does it cost?

Campaigns are custom-built. The NextWave form starts at $500–$1,000 a month, and rate cards are available on request.

Can I advertise on just this station?

Yes. You can book The Alternative One on its own or bundle it with the other NextWave stations for wider reach.

Can I pay to get a song played?

No. Advertising and airplay are separate. Artists can apply through the NextWave Emerging Artist Program via Your Song on The Air.

Director of Programming Promotions
Promotions@NextWaveRadioGroup.com Β· 1-516-900-1200

Who we are

We are “The Alternative One!” – your go-to modern rock radio station streaming the best in grunge, modern rock and underground tracks from the 1990s to today, on air since 2022! Modern alternative rock combines rock, grunge, Alt pop, and electronic elements to deliver a unique, catchy, and introspective sound. #modernrockradio #alternativerock #grunge

The Alternative One! - Alternative Modern Rock Radio Station
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The Alternative One!

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